Search Engine Optimization & Marketing

Search Engine Optimization
Cron Systems recommends two approaches using the SEM umbrella. PPC advertising is costly but saves time. SEO is cheaper, but is a longer process before you see results.

Cron Systems' experience with PPC is to approach it like your landing pages via A/B testing. Like landing pages, your PPC links should lead visitors directly to your product list page. For example, if you sell women's shoes, then the keyword, ad text, and landing page link must all flow so that when a user clicks the ad they end up on a page of women's shoes. A good example is endless.com. They channel the visitor to a product list page then have an advanced search to allow visitors to choose different product types by category, brand, type.

Cron Systems' experience with SEO is different. You need to create a loyal user based. Threadless.com is an example on how to generate a good user base. By offering users to vote on art for that week's t-shirt, users can determine which artist's design will be showcased. In turn, threadless.com has created a community. As threadless.com has created the community so have they created inbound links as users naturally want to link back to their site.

Search Engine Marketing
Cron Systems online marketing campaigns are planned and executed in books of keywords. Starting with a basic 5 keyword plan, a SEM campaign that consists of PPC and SE0, will be constructed. Each campaign will consist of ongoing creation of unique content drafts as well as managing all inbound linking strategy.

Cron Systems offline marketing campaigns are much more production intensive. Using a combination of direct mail, brochures, and directories, the effort focuses on individual niche audiences just like you would with your online keywords. As your niche audience grows it will attract the masses in turn creating an exciting "buzz" for you project or service.

Summary
Cron Systems recommends you present your customers with compelling reasons to buy what you're selling. Dramatize these reasons. Do product comparisons. Do price surveys. Do charts showing main reasons to buy. Analyze things for your customer. Show large, detailed photos that illustrate how your products work. Use extreme close-ups. List customer testimonials about how great your stuff or service is. If you don't have them, call existing buyers and get some. Get permission to quote them. Produce FAQ pages listing features and common questions about your products.